I gave a talk about socially normative behaviour for robots at the Dutch Roboned meeting, a great Dutch initiative to stimulate the synergy between the robotics fields and to formulate a focus. A short story came out of this by science journalist Jan Taco te Gussinklo (in Dutch)

http://www.dutchbuttonworks.com/2011/05/human-aware-robots/

http://www.roboned.nl/IIP-RN-kanaal/IIP_RoboNED-About-RoboNED.html